About

Hi, I’m
Mihael D. Čačič.

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While you’re reading this, I’m most likely sitting behind an oak desk in my cozy home office here in Slovenia… and cranking out copies!

I run the Bedrock Copy.

An advertising agency specializing in the Second and Third Stage Email Marketing.

Meaning, you bring your lead to us (first stage). Either your mailing list (B2C Marketing) or potential companies (B2B Marketing). We then convert your prospects into customers (second stage), or keep your already existing customers loyal, paying and happy (third stage).

First we identify the prospects kindling wishes and turn them into burning desires. This is done with Direct Mail, Sales Letters, White Papers, or Newsletters.
(Also called the Front-end.)

We then offer a solution – your product. And lead the prospect to Landing Pages, Sales Funnels, Microsites, Physical and Virtual Stores, or your Sales Departments, where the final sale happens.
(Also called the Back-end.)

We write copy for both Front-end and Back-end. Which promotional material we use to persuade depends entirely on the project, company, and goals.

(TIP: For B2C, a serious business should track which subscribers are in the second and which in the third stage. And should send different emails appropriately.)

PHILOSOPHY

The Bedrock Copy writes copy that’s informative, captivating and persuasive. We do NOT follow the modern trend of “comical”, “clever” or “overly-creative” copy…

We believe an advertisement should never be seen. That is, it should never draw attention to itself – only the product. Such copy cannot win advertising awards. Yet experience and time show that it’s far superior then any other kind of copy…

A proper ad should be obvious. And clear as day. That’s how you attract the right audience. And that’s how you develop a burning desire in your prospects – by giving them a chance to form a mental movie of them using your product.

… Something which can’t happen if they’re thinking about the puns, creativity or comedy of the ad…

ETHOS

We write effective advertising. By following the Eternal Values of the Craftsman…

  • Clarity.
  • Quality.
  • Mastery.
  • Directness.
  • Craftsmanship.

… and established Methodology, we ensure each piece of copy is as good as it can be.

PERSONAL

That’s about my agency. What about me? Here are a few notable things…

Slovenian – I’m from a teeny-tiny paradise on Earth called Slovenia. (Hence my “odd” name.) There are just 2 million of us. Bordering on Austria, Italy, Croatia and Hungary, Slovenia has one of the most varied landscapes in the world.

Physics Graduate – I wasn’t always a writer. I studied Physics at an amazing university in Ljubljana, Slovenia. I finished my graduate degree in the summer of 2020.

Data Engineer – During my studies I worked as a Data Engineer for a year. Though I was mostly writing SQL querries, I also talked with our customers to get a better feel for their needs. Safe to say I learned a lot about IT. And customer support.

Moreover, every penny I earned helped me establish The Bedrock Copy.

Digital Minimalist – Yes, I use the internet. But I absolutely despise social media and everything flashy that tries to steal focus away from what I value (such as my craft).

Not typical for a Gen-Z but… I don’t think “instant” connection is a good thing at all. If I want to stay in touch with you, I’ll call you. If I want to hang out with you, I’ll drop by. And no amount of “likes” can replace that pristine human connection….

I hope you understand my decision to keep internet time on a tight leash. It’s how I write better copy. With focus and clarity.

I check my email twice a day. At 8:00 and 20:00 (GMT+2). Here is a time-zone table so you know when to expect my email.
(More on this in the HIRE ME section.)

SloveniaLos AngelesNew York
8:0023:002:00
20:0011:0014:00

Artist – My favourite thing to do in the evenings is draw or play the piano. I love concept art and design. Particulary architecture and world building.

Powerlifter – I’ve been studying biology, nutrition, supplements, wellness and weightlifting since high school. After trying out countless diets, testing 101 supplements and a ton of work out programs… Here are some of my lifts:

  • Best Squat – 110 kg (242.5 lbs)
  • Best Bench – 130 kg (286.5 lbs)
  • Best Deadlift – 180 kg (397 lbs)

I mostly bench, since my knees are whack. I hope to achieve 160 kg (350 lbs).

WHY WRITING

“You could have been a programmer, reasearcher, engineer or even an designer! … You even have the formal training! Why choose writing?”

Writing is the only thing that keeps me in the zone for the entire day. Besides, it offers me a creative outlike unlike anything else. Be it in writing stories, screenplays for video games, or copy!

That’s why I want to pursue the craft of writing.


Let’s work together.
HIRE ME